We promise to dream and build great products that advance bicycles and make riders smile.
CORE VALUES & BELIEFS:
Our core values reflect what is truly important to us. These are not values that change from time to time, situation to situation or person to person, but rather they are the foundation of our company.
We seek every opportunity to unleash the collective creativity and intelligence of our team members.
We recognize that everyone has a contribution to make.
Curiosity, exploration, asking questions, and taking a different approach are critical for us to keep getting better at what we do.
Through a synergistic approach and higher level of service, we foster partnerships with our customers so that together we can achieve more than we could independent of each other.
We focus our resources on products that are meaningful to our partners.
Maintaining stakeholder balance & alignment is a cornerstone for our success.
We chose organic growth: slowly, steadily, and through our own energy and resources.
We recognize the history of our accomplishments and strive for the continuous improvement of our reputation for excellence.
We dedicate our company to be a steward for our community and environment.